Barbara Bry

Key Facts

Party N/A; nonpartisan election
Status Challenger


Barbara Bry received a B.A. and an M.A. from the University of Pennsylvania and an MBA from Harvard Business School. She is the COO and CFO for Blackbird Ventures, an organization investing in developing companies, and previously served on the San Diego City Council representing District 1. She is a former journalist, having worked for the Voice of San Diego, the Los Angeles Times, and The Sacramento Bee. She previously served as the VP of Business Development for, the Associate Director and Director of Programs for UCSD CONNECT, and the CMO for Vistage International [6]. Bry founded Athena San Diego, which supports women working in STEM businesses, Run Women Run, which helps elect San Diego women, and the Workplace Equity & Civility Initiative, which addresses pay inequity and workplace sexual harassment. She co-founded Atcom/info, which brought high speed internet access to hotel rooms [1]. She served as the President of the Board of the San Diego Children’s Museum and as Vice Chair of the San Diego Jewish Community Foundation. During the Obama administration she was appointed to the National Advisory Council on Innovation and Entrepreneurship [2].

Bry lives in La Jolla with her husband Neil. She has four children and seven grandchildren. She has been inducted into the San Diego County Women’s Hall of Fame, recognized as “Woman of the Year” for the 78th Assembly District by then Speaker-elect Toni Atkins, and received the CONNECT Distinguished Contribution Award for Technology Innovation [1].

Key Issues


Bry wants to ensure that properties are appraised punctually and that corporate property owners pay appropriate taxes [1, 8].


Bry wants to make the Assessor website more user-friendly. She wants to work with community and business organizations to understand community needs [1].


Bry wants to invest in technological improvements to monitor and generate records accurately, and improve customer service in-person, online, and by phone [1].


Bry wants to ensure that all contracts undergo a competitive, transparent, and vetted selection process. She supports dedicating resources to discover and investigate potential corruption [1].


Bry supports auditing the Public Utilities Department regarding customer complaints about exceedingly high bills. She also wants to enact an independent investigation into San Diego’s lease-to-own deal to acquire the former Sempra Energy Headquarters, which is currently unoccupied due to asbestos among other things [9].


Bry wants to contribute to San Diego’s climate action plan goals by allowing telework for positions that can be performed remotely, having individuals who need to work in-person work at a location closest to where they live, and investing in technology to allow customers to easily access services online [2].

Women's Rights

Bry supports addressing the gender wage gap and workplace harassment. She founded the Workplace Equity & Civility Initiative, which aims to address pay inequity and workplace sexual harassment in San Diego [1].


San Diego County Democratic Party; Service Employees International Union Local 221


1 Barbara Bry

2 Ballotpedia 

3 La Jolla Light 

4 Wikipedia 

5 Facebook

6 Linkedin

7 Twitter   

8 Times of San Diego

9 San Diego Union Tribune

10 San Diego Regional Chamber of Commerce